Digital Logo Now In Use
Steve Marshall Ford Logos We Know Of
Old Retro Version
Nanaimo Fun Shirt
License Plate Cover
Early 2000’s Logo
Like it or not, our logo will be used in a lot of different locations. Each location will have a different size and shape, which will cause visibility and recognition issues if the logo doesn’t fit well.
For example, if your logo is made up of both typography and symbol, you might have 2 layout variants such as; a long/thin version with the symbol to the left of the text, and another with the symbol above.
The heavy bold typeface used for Steve Marshall becomes illegible from a short distance, Steve is at the top of the graphic hierarchy in this treatment. It uses 4 different typeface styles which waters down the memorability.
This logo was created for a business card format and has no malleability to reformat for other situations, for example no landscape version. It also uses the gradient Ford oval which creates problems when using in black & white printing and embroidery stitching.